A group of people exercising.

How to Open a Fitness Studio

Opening a fitness studio franchise is a great way to become a part of the growing fitness industry. The U.S. fitness industry is valued at $87 billion, and has shown 3-4% annual growth over the past 10 years, with no signs of slowing down. The rising consumer interest in the fitness industry is due to new fitness trends, catered toward a more member-focused, community oriented boutique fitness studio experience. If you are wondering “what are the advantages of owning a franchise?”, you might be surprised at the earning potential! The fitness franchise industry is among the top 5 leading franchise industries, generating an $87 billion global market value.

Pvolve fitness studios utilize a fitness model that is based on functional movement with patented resistance based equipment to result in more results with less impact. With a community-oriented boutique fitness studio that offers members a variety of class options, Pvolve is a leader in the fitness industry. When you invest in a Pvolve fitness franchise, you will have access to the support and guidance to ensure a successful business opportunity. Our fitness franchise comparison will disclose the differences in franchise vs independent business operation, so you can enter the fitness franchise industry with confidence.

Pros of Owning a Franchise

There are many benefits of franchising, such as brand recognition, a consistent member experience and training and support that contributes to high success rates among franchisees. More reasons to choose a franchise include:


  • Brand recognition and marketing
  • Structure and consistency to members
  • Success rates
  • Comprehensive and ongoing training and support

Cons of Owning an Independent Fitness Studio Franchise

When comparing franchise opportunities to independent business opportunities, you will find that independent studios lack brand recognition and marketing support, leaving the owner responsible for hiring and training and often resulting in lower success rates. Additional cons to opening an independently owned fitness studio include:


  • Independent gyms lack recognition and brand awareness, making it difficult to compete with established gym franchises
  • Lower success rate
  • Hiring and training staff and creating the procedures and process of operation
  • No marketing support, training, or assistance

Start Your Fitness Business with Pvolve

Choosing Pvolve as a fitness franchise investment is a great way to establish a fitness studio that you are passionate about, with a team of like-minded and supportive individuals. Pvolve’s functional health and wellness approach that encourages community, motivation, and an overall sense of well-being, making it an industry leader among fitness studios! When you choose Pvolve, you will have a support team with you every step of the way, as you become your own boss and cultivate a community. As of first quarter 2023, Pvolve has grown to have three affiliate studios, one franchise studio opened, and twelve franchise studios in development. Learn more about our 2022 company growth and contact our team to learn more about fitness franchising.

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