An Insiders Look
An Insiders Look
Benefits of Multi-Unit Fitness Franchise Ownership
When it comes to franchising, less isn’t always more. Owning multiple fitness franchises can greatly expand your earning potential and create economies of scale that help you effectively manage the thriving business you’ve always dreamed of. Learn more about the benefits of investing in a multi-unit fitness franchise opportunity.
Build a Strong Reputation
As the owner of a multi-unit fitness franchise, you’ll be able to establish yourself as an integral part of your members’ communities. By opening several locations within a particular territory, you can begin to generate a name for your business and become a well-known destination for members to get their sweat on.
To make the most of this strategy, it’s important you offer an outstanding member experience that gets your community talking. You can also spread the word about your gym franchise by engaging in local marketing tactics, such as creating social media pages for your gym and networking with likeminded businesses.
At Pvolve, we make this simple by marketing our brand nationally while giving you access to creative materials you can use to create local campaigns. We’re continually building our brand on the national stage, earning accolades and attention from the media and popular publications.
Create Consistency in Your Market
All franchises should feature uniformity across each location, and owning multiple gyms in your market can give you peace of mind knowing your members are receiving a consistent studio experience in your area. As the fitness franchise owner, you’ll provide oversight on all studios, ensuring that each one remains compliant to branding standards while going above and beyond to make lifelong fans out of each member.
Part of your role as a franchise owner is also to build a team of capable managers, amazing trainers, and friendly front desk workers who will help create an incredible studio experience for your members. These essential team members will be responsible for your studios during the day-to-day while you focus on business growth and high-level operational needs.
Enhance Your Earning Potential
Owning a multi-unit fitness franchise has the power to increase your earning potential. Multiple locations enable you to capture more members, earning your franchise reliable, recurring revenue.
By owning multiple gym franchises, you’re also able to offset costs and the performance of each location. For example, if one location is having a slower month, you’re better able to mitigate the financial consequences with another, higher-performing location. You can also share resources between your studios to reduce costs, maximize efficiencies, and enhance earnings.
Complement Your Franchise Portfolio
Pvolve is an excellent opportunity for owners of complementary franchise concepts. Many multi-unit franchise owners prefer to diversify their portfolios with two or more concepts, bolstering their earning potential and creating multiple revenue streams.
To maximize the success of each of their concepts, multi-unit owners may look for franchises with an intersection of similar customers. For example, an owner of a boutique fitness franchise may also invest in a spa, salon, or other luxury concept that attracts customers invested in their health and wellness.
Become a Fitness Franchise Owner with Pvolve
Pvolve has opportunities for entrepreneurs interested in growing a multi-unit fitness franchise with demand in diverse markets. To learn more about our multi-unit ownership opportunities, we encourage you to reach out to our development team. We’ll help you pinpoint ideal markets and create a development plan that matches your goals. Get in touch today.