Group of women in a P.volve franchise locker room talk while getting ready for class

How to Create a Positive Culture at Your Fitness Franchise

According to a report by Glassdoor, culture and values are some of the most important factors in workplace satisfaction rates. These days, people are looking for more than a paycheck. They’re looking for fulfilling careers that contribute to their overall wellbeing. And employees aren’t the only ones who stand to benefit from a focus on values-driven culture.

By creating a positive culture at your fitness franchise, you can attract top talent, increase employee retention, and ensure both your team and your members feel welcome at your studio. This can allow you to continue building your business, reduce resources spent on hiring, and help you develop a strong reputation in your community.

Culture Starts at the Top

As a part of a fitness franchise system, you’ll automatically become a part of a larger company culture shared with corporate and your fellow franchisees. This will trickle down into your own studio and enable you to build off a strong foundation with the support of your franchisor.

When hunting for a gym franchise, we recommend evaluating how well a company’s mission, values, and culture match your own goals for your future business. Here are a few questions you should ask yourself during your research process.

  • Does the company’s brand purpose resonate with me?
  • Who are the leaders within the system? What kind of expertise do they bring to the franchise?
  • What do existing franchise owners have to say about their experiences with the brand?
  • What do members love about the brand, classes, and studio experience?
  • How does the franchisor support its owners?

Finding the answers to these questions will help you determine whether or not this fitness franchise is the right fit for you.

Make Everyone Feel Like Part of the Team

From your receptionists to your trainers, everyone at your fitness franchise is pivotal to its success—so it’s important they feel like it. Positive reinforcement, practicing gratitude, and recognizing hard work are essential to workplace satisfaction. The more valued your employees feel, the more likely they are to stick with you for the long haul. Employees who feel appreciated are also proven to be more engaged at work, giving you the space to manage your business effectively.

Get Your Team Engaged with Company Values

It’s important to communicate your fitness franchise’s values with your team members early on in the recruitment process. At boutique fitness studios like P.volve, our trainers are hugely important to cultivating an environment where members feel empowered to build their inner and outer strength. Trainers who are genuinely invested in our method and the successes of our members can improve customer retention and strengthen our brand as a whole.

When interviewing employees, make sure you gain insight into how these candidates will contribute to your company’s culture. There’s more to a good trainer than skill and physique. Make sure your new hires have the personality, knowledge, and values to help you foster a positive environment at your studio.

Own a Fitness Franchise on a Mission

P.volve is on a mission to help our members improve their body’s performance, reduce everyday pain, and build self-confidence through fitness. Using our proprietary functional training method and patented equipment, we help members look and feel amazing from the inside out. Ready to revolutionize the fitness industry? Get in touch with our team now.


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