Pvolve Fitness Studios, A Female-Led Fitness Revolution

Pvolve fitness studios take a new approach to fitness with an innovative functional fitness method. This science-led fitness method uses proprietary equipment and functional movements to provide members with a low-impact, high-intensity workout. After feeling like high-impact workouts left her feeling broken down, Co-founder, Rachel Katzman, was inspired to train her body functionally and determined to help women across the world reach their fitness goals in the same way. This determination was brought to fruition in 2017 when Rachel teamed up with Pvolve President, Julie Cartwright, who found Pvolve’s fitness methods profound. Since then, Pvolve has received great feedback from Pvolve fitness studio members and began franchising to bring this revolutionary fitness method to people around the world. The company’s growth has led to an expansion in leadership, with the introduction of two new hires and the promotion of Pvolve’s former vice president of talent and training. Continue reading to learn more about Pvolve’s female leadership and the addition of new team members.

Women in Pvolve

Brought to the Pvolve team in 2023 were Strategic Advisor and Fractional Chief Marketing Officer Karina Kogen, Chief Training Officer Antonietta Vicario, and Senior Vice President of Marketing Katie Rosholt.

Karina Kogan, Strategic Advisor and Fractional Chief Marketing Officer has a remarkable history of fitness experience and proven abilities to accelerate brands to the Pvolve team. Kogan is responsible for leading brand strategy, market planning, growth, and showcasing Pvolve’s unique fitness methods. Having over 20 years of marketing and management experience, she most recently led the Oura marketing organization during a period of exponential growth and had served prior as senior vice president and global head of product marketing for Peloton.

Antonietta Vicario, Chief Training Officer and former Vice President of Talent and Training bring more than two decades of experience as a leader in the fitness space. Recognized as a highly sought-after trainer, Vicario is experienced in global team leadership, teacher training, content programming, kinesiology, and building learning and development systems for training at scale. Vicario has been evolving the Pvolve Method by expanding class offerings and developing content with Pvolve fitness trainers and Clinical Advisory Board to meet the ever-evolving needs of women throughout their lives. To ensure a high standard of excellence among the growing Pvolve trainer team, Vicario has also created a teacher training program to expand Pvolve’s corporate, franchise, and digital footprint. Before joining the Pvolve team, Vicario was the director of global training at Physique 57, where she worked to expand into five different countries and educated over 100 trainers worldwide.

Katie Rosholt, Senior Vice President of Marketing has joined the Pvolve team as an essential part of Pvolve’s growth. Rosholt brings experience and marketing expertise to lead the brand’s marketing organization, emphasizing brand campaigns, influencer partnerships, and agency relationships. Rosholt transitioned to the Pvolve team from Vital Proteins, where she worked as vice president of global marketing. At Vital Proteins, Rosholt drove paid and organic media, integrated marketing, brand and product campaigns, in-house content, and copywriting teams, and served as the international liaison.

Start Your Fitness Business with Pvolve

Pvolve fitness franchising is a great way to start a fitness business that you are passionate about, with a team of like-minded and supportive individuals. Pvolve’s functional health and wellness approach encourages community, motivation, and an overall sense of well-being. When you choose Pvolve, you will have a team supporting you every step of the way, as you become your own boss and cultivate a community of like-minded individuals. As we end the first quarter of 2023, Pvolve has grown to have three company owned studios, one franchise studio, and 12 franchise studios in development across the United States and Canada. Learn more about our 2022 company growth and contact our team to learn more about fitness franchising.