PVOLVE has appointed Jesse McBain as Chief Operating Officer of Studio Development to lead the next phase of its national studio expansion and franchise growth. Bringing more than 20 years of franchise leadership experience, McBain will oversee PVOLVE’s franchise system and studio development strategy. “PVOLVE is entering a defining phase of growth, and expanding with intention is critical to our long-term success,” said Julie Cartwright, President of PVOLVE. “Jesse brings deep franchise expertise and a partner-first mindset. His leadership will ensure our franchise owners are supported with best-in-class systems while we continue to elevate the studio experience and grow strategically.” Read the full article here.