Her Agenda interviewed Pvolve President Julie Cartwright about how the brand is redefining functional fitness by putting women first—both in its training methodology and business model.

Under Cartwright’s leadership, Pvolve has built a strong reputation for science-backed, resistance-based workouts tailored to women’s bodies through all stages of life. In the interview, Cartwright notes how this focus on women’s unique needs has become the company’s “secret weapon” in an industry dominated by one-size-fits-all fitness trends.

A key moment in the interview centers on Pvolve’s authentic brand collaborations, underscoring the company’s commitment to purpose-driven partnerships over paid endorsements. Cartwright also shares more about Pvolve’s hybrid growth strategy, combining in-person studios through franchising with a robust digital subscription platform. She says her mission is to help more women become entrepreneurs by offering a proven franchise model that provides structure and support.

To learn more about Pvolve and Cartwright’s visionary leadership in wellness and entrepreneurship, read the full interview here.