Meet the Team | Pvolve Fitness Franchise

Where We Began

In her early 20s, Pvolve Founder Rachel Katzman felt broken.

After going on a journey to heal her pain and discomfort brought on by high-impact workouts and scoliosis, she was introduced to a different style of moving her body through functional movement. Seeing that this style of movement could help her not only look amazing but feel incredible, too, she became focused on learning more. Then she decided she had to share it with the world and in 2017 launched Pvolve–Personal Evolution.

Today, after seeing how the Method has supported her body through a recent diagnosis of Lyme disease, she’s more determined than ever to continue on her mission to help women everywhere form a deep, powerful connection to their bodies.

Rachel Katzman

Founder

Rachel Katzman is the Founder of Pvolve and Co-Founder and former CEO of Cuvée Beauty, a hair care line that she sold in 2019.

Katzman founded Pvolve in 2017 after her quest to ease the pain from high-impact workouts and scoliosis led her to discover the healing power of functional movement. Since then, it’s grown into a global omnichannel fitness brand backed by a Clinical Advisory Board with three studio locations and franchise opportunities worldwide. Known for her member-centric leadership style, she strives to continue to evolve the Method to meet women’s needs, constantly raising the standard for women’s health and fitness.

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Julie Cartwright

President

When Pvolve President Julie heard about Pvolve’s revolutionary method, she knew she had to join us on our mission to change peoples’ lives through fitness. Julie brings more than two decades of business development and fitness industry experience to Pvolve’s executive leadership team. Her passion for the brand serves as constant inspiration for those around her, reminding us of our shared mission every day. Working closely with our Co-Founder, Julie guides the brand’s direction with growth-minded vision and strategies that keep us aligned with our values.

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Brunette man smiles in black P.volve shirt

Alex Puccillo

Director of Franchise Development

After 2 decades in the fitness industry, you could say our Director of Franchise Development, Alex, knows a thing or two about what it takes to be successful in the space. With additional expertise from his degree in finance and experience as a licensed real estate broker, Alex offers our franchisees a wealth of knowledge they can use to build their businesses. Alex serves as a guide as future franchisees like you explore the Pvolve opportunity and prepare for business ownership. In the workplace, Alex taps into his past as a collegiate athlete, constantly motivating the team to work together to see the best results.

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RJ Krone

Vice President of Franchise Operations

With more than 15 years in franchising, RJ Krone understands what it takes to develop scalable, sustainable systems that help entrepreneurs build businesses of their own. Armed with data points, budget sheets, and out-of-the-box marketing ideas, RJ approaches every conversation with business growth in mind. His experience has taught him many important lessons, but one he often repeats to his team is that there are no bad ideas, just ones you haven’t tried yet. RJ’s can-do attitude and no-job-too-small mentality make him an invaluable person to have in your corner. Offering experience, advice, and support, RJ is the go-to guy for all things franchising.

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Amanda Steckler

Manager, Studio & Franchise Marketing

High energy and full of innovative local marketing ideas, Amanda Steckler is our franchisees go to for all things marketing. Well-seasoned in the wellness industry, Amanda joins Pvolve with a decade of marketing experience and a passion for fitness. In fact, she even holds a NASM personal training certificate, giving her unique insight into the science behind our functional fitness method. Working closely with both the brand and operations teams allows Amanda to build creative and strategic customer acquisition campaigns designed to help our franchisees grow.

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Antonietta Vicario

Chief Training Officer

Antonietta Vicario brings more than two decades of experience as a leader in the fitness space. In addition to being a sought-after trainer, Vicario’s areas of expertise include global team leadership, teacher training, content programming, kinesiology, and building learning and development systems for training at scale. Since joining Pvolve in November 2019, she is ever evolving the Pvolve Method, expanding class offerings and developing content alongside trainers and Pvolve’s Clinical Advisory Board to meet the needs of women throughout their lives. She has also created a teacher training program to expand Pvolve’s corporate, franchise and digital footprint, ensuring a standard of excellence among the growing trainer team across all business verticals.

Prior to joining Pvolve, Vicario was the director of global training at Physique 57, where she developed a training program that enabled the company to open and maintain five studios throughout New York and expand into five different countries, educating a fleet of over 100 trainers world-wide. She is a certified Yoga, Pilates, and Barre instructor, studied at the Gray Institute, and is a Health and Hormone Coach through Institute for Integrative Nutrition

Certifications: Pre/Post Natal, Pilates, Yoga, Integrative Health Coach, Gray Institute 3D Maps

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Dani Coleman

Director of Franchise & Studio Instructor Training

As a fitness instructor, NASM certified personal trainer, and a former professional dancer, Dani Coleman truly understands movement. In her role as Pvolve’s Director of Franchise and Studio Instructor Training, Dani is instrumental in continuously developing training processes and tools that help our trainer team deliver an unparalleled studio experience. Dani also ensures we’re creating spaces that welcome every individual throughout their Pvolve journey by supporting the studio teams with best practices and working cross functionally with the operations team.

Dani’s experience as a professional dancer gave her an inspiring work ethic and taught her to chase the best version of herself—and this training is clear in the way she operates on a day to day. Always up to new challenges and willing to do what it takes to get things done, Dani employs a hands-on approach to her work.

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Jill Brand

Head of Brand

Jill Brand has growth on the mind. As a leader responsible for driving Pvolve’s organic growth, Jill is constantly dreaming up creative ways to communicate our brand and reach our audience through social, PR and digital media. Her secret? Strategy, strategy, strategy. Through experience, research, and a whole lot of creativity, Jill fine tunes our content and communication strategies to help future members get to know our mission while staying true to the brand we love.

An avid fitness enthusiast herself, Jill gushes that Pvolve has changed her body and her life. In her day to day, you’ll find Jill, deep in thought, strategizing opportunities to engage with our members, or, laughing at the chaos her two kids caused over the weekend. A passionate leader and kind coworker, Jill is an integral part of our team.

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Emily Ebsworth

Executive Director of Studio Sales & Operations

Emily wants Pvolve’s franchise owners to succeed. With years of franchise experience and her dedication to fitness as a prior trainer, Emily works closely with franchise owners and studio managers to coach them on everything Pvolve. From the sales and operations systems to the processes and procedures, she will educate and strategize to maximize revenue growth, improve profit margins and gain market share. As the primary liaison between franchise owners and the Pvolve team, she is a wealth of knowledge – from launch and recruitment to day-to-day operations.

Emily understands the adventurous spirit behind every franchise owner. She was a boutique franchise owner herself. Pvolve’s positivity, flexibility, compassion, and values align with her bold nature. This culture, combined with the functional movement methodology, made Pvolve the team she needed to join.

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Nicole Petitto

Director, Franchise Learning & Development

With over 20 years in the fitness industry, Nicole employs a broad and unique spectrum of knowledge. As a group fitness instructor and long-time learning and development professional, she brings a deep passion for the delivery of the Pvolve Method and strives to help every Pvolve instructor tap into their greatest creative and coaching potential. Having been a part of fitness start-ups, boutique franchises and big box gyms over the course of her career she is no stranger to understanding what it takes to build and scale a learning experience that’s truly special while adequately preparing a team of instructors to continuously deliver quality class experiences to their Member base. Nicole not only provides a learning environment that allows each individual to move and grow in a supportive space, but she remains at the forefront of evolving educational methods and implements corresponding technology to support an exceptional L&D journey.

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Emma Knesek

Franchise Development Coordinator

Blending her franchise experience along with her passion for health and wellness, Emma is the first team member franchise candidates will connect with. She loves learning the motivation behind bringing the Pvolve method to new markets across the country and will help pre-qualify future Pvolve franchise partners. Emma’s previous expertise lies in pre-opening operations and process management, ensuring franchise partners receive customized support throughout the development process, from awarding to Grand Opening. Emma has helped numerous franchisees achieve their business goals and will now bring her experience to the development team to ensure ideal candidates are presented to the executive franchise team for new awarding’s and continued growth.

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Ashley Chatley

Director, Real Estate & Construction

With more than 10 years in construction and commercial real estate, Ashley Chatley understands what it takes to achieve scalable, repeatable results for growth. Always asking how we move the needle, Ashley’s attention to detail and ability to organize and prioritize strategic needs ensures that projects are on time and on budget. Ashley is ready for a challenge and loves coming up with innovative solutions. Offering experience in early-stage brand growth, Ashley will work collaboratively with all teams to drive successful studio openings.

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