P.volve team

Meet the Team

Where We Began

In her early 20s, P.volve Co-Founder Rachel Katzman felt broken.

After going on a journey to heal her pain and discomfort brought on by high-impact workouts and scoliosis, she was introduced to a different style of moving her body through functional movement. Seeing that this style of movement could help her not only look amazing but feel incredible, too, she became focused on learning more. Then she decided she had to share it with the world and in 2017 launched P.volve–Personal Evolution.

Today, after seeing how the Method has supported her body through a recent diagnosis of Lyme disease, she’s more determined than ever to continue on her mission to help women everywhere form a deep, powerful connection to their bodies.

Rachel Katzman, P.volve Founder and CEO

Rachel Katzman

Co-Founder

Rachel Katzman is the Co-Founder of P.volve and Co-Founder and former CEO of Cuvée Beauty, a hair care line that she sold in 2019.

Katzman co-founded P.volve in 2017 after her quest to ease the pain from high-impact workouts and scoliosis led her to discover the healing power of functional movement.  Since then, it’s grown into a global omnichannel fitness brand backed by a Clinical Advisory Board with three studio locations and franchise opportunities worldwide. Known for her member-centric leadership style, she strives to continue to evolve the Method to meet women’s needs, constantly raising the standard for women’s health and fitness.

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Julie Cartwright

President

When P.volve President Julie heard about P.volve’s revolutionary method, she knew she had to join us on our mission to change peoples’ lives through fitness. Julie brings more than two decades of business development and fitness industry experience to P.volve’s executive leadership team. Her passion for the brand serves as constant inspiration for those around her, reminding us of our shared mission every day. Working closely with our Co-Founder, Julie guides the brand’s direction with growth-minded vision and strategies that keep us aligned with our values.

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Alex Puccillo

Director of Franchise Development

After 17 years in the fitness and franchising industry, you could say our Director of Franchise Development, Alex, knows a thing or two about what it takes to be successful in the space. With additional expertise from his degree in finance and experience as a licensed real estate broker, Alex offers our franchisees a wealth of knowledge they can use to build their businesses. Alex serves as a guide as future franchisees like you explore the P.volve opportunity and prepare for business ownership. In the workplace, Alex taps into his past as a collegiate athlete, constantly motivating the team to work together to see the best results.

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RJ Krone

Vice President of Franchise Operations

With more than 15 years in franchising, RJ Krone understands what it takes to develop scalable, sustainable systems that help entrepreneurs build businesses of their own. Armed with data points, budget sheets, and out-of-the-box marketing ideas, RJ approaches every conversation with business growth in mind. His experience has taught him many important lessons, but one he often repeats to his team is that there are no bad ideas, just ones you haven’t tried yet. RJ’s can-do attitude and no-job-too-small mentality make him an invaluable person to have in your corner. Offering experience, advice, and support, RJ is the go-to guy for all things franchising.

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Project Manager Ashley Cicurel smiles

Ashley Cicurel

Project Manager, Franchise

With a background in kinesiology, it’s no surprise that Ashley loves a brand that keeps it moving. Immediately spotting the transformative nature of our method, Ashley couldn’t wait to help us take studios from blueprint to reality. Ashley is the go-to person for all questions related to studio buildouts and is a constant cheerleader for our brand. In the day to day, Ashley works to drive our brand’s momentum with unphased dedication.

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Amanda Steckler

Amanda Steckler

Franchise Marketing Coordinator

High energy and full of innovative local marketing ideas, Amanda Steckler is our franchisees go to for all things marketing. Well-seasoned in the wellness industry, Amanda joins P.volve with a decade of marketing experience and a passion for fitness. In fact, she even holds a NASM personal training certificate, giving her unique insight into the science behind our functional fitness method. Working closely with both the brand and operations teams allows Amanda to build creative and strategic customer acquisition campaigns designed to help our franchisees grow.

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P.volve VP of Talent and Training, Antonietta Vicario poses outdoors with head resting on hand

Antonietta Vicario

Vice President of Talent and Training

Antonietta Vicario, fondly known around the office as AV, is a former dancer turned fitness trainer with a history of building training programs for international franchises. Her MFA in choreography gives her a unique understanding of the way the body moves and how trainers absorb information. She specializes in recruiting, training and ongoing development centered around growth-oriented strategies. Charismatic, focused and full of energy, AV leads our trainer team with passion for our method and our mission.

Certifications: Pre/Post Natal, Pilates, Yoga, Integrative Health Coach, Gray Institute 3D Maps

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Dani Coleman

Dani Coleman

Director of Franchise & Studio Instructor Training

As a fitness instructor, NASM certified personal trainer, and a former professional dancer, Dani Coleman truly understands movement. In her role as P.volve’s Director of Franchise and Studio Instructor Training, Dani is instrumental in continuously developing training processes and tools that help our trainer team deliver an unparalleled studio experience. Dani also ensures we’re creating spaces that welcome every individual throughout their P.volve journey by supporting the studio teams with best practices and working cross functionally with the operations team.

Dani’s experience as a professional dancer gave her an inspiring work ethic and taught her to chase the best version of herself—and this training is clear in the way she operates on a day to day. Always up to new challenges and willing to do what it takes to get things done, Dani employs a hands-on approach to her work.

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Jill Brand

Jill Brand

Executive Director, Brand, Content & Community

Jill Brand has growth on the mind. As a leader responsible for driving P.volve’s organic growth, Jill is constantly dreaming up creative ways to communicate our brand and reach our audience through social, PR and digital media. Her secret? Strategy, strategy, strategy. Through experience, research, and a whole lot of creativity, Jill fine tunes our content and communication strategies to help future members get to know our mission while staying true to the brand we love.

An avid fitness enthusiast herself, Jill gushes that P.volve has changed her body and her life. In her day to day, you’ll find Jill, deep in thought, strategizing opportunities to engage with our members, or, laughing at the chaos her two kids caused over the weekend. A passionate leader and kind coworker, Jill is an integral part of our team.

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