Woman in athletic wear stands on precision mat in P.volve studio

4 Myths About Fitness Franchises

Living your best life can mean stepping out of your comfort zone and into entrepreneurship, especially when you find an opportunity to join an industry you love.

Fitness franchising is an exciting industry with so much to offer. However, there are a lot of misconceptions about fitness franchise ownership, leaving some aspiring entrepreneurs afraid the industry may not be the right fit for them. Check out these four common fitness franchise myths and why you shouldn’t let these untruths hold you back from chasing your dreams.

Myth #1: The Fitness Industry is Trendy

Fitness has proven to be anything but a trend. As more and more people learn the importance of regular exercise, fitness has become an integral part of many people’s lives. Group fitness, a presumed recent phenomenon, has been around since the early 20th century, with many women taking control of their health in a community setting.

Now, boutique fitness studios are more popular than ever and continue to grow. In fact, boutique fitness is the fastest growing category in the industry, with many members preferring to get their sweat on using their favorite methods.

Myth #2: You Need Experience in the Fitness Industry

Fitness franchises don’t require you to have prior experience in the industry to open your own studio or gym. While some personal trainers or fitness instructors may seek studio ownership, it’s actually a lot less common than you may think. However, it is important that you have genuine passion for wellness and interest in the product. This will help you motivate your team, drive your growth, and build a fulfilling business.

As a fitness franchise owner, you’ll benefit from a background in business with strong skills in sales, marketing, finance, or similar experience. Leadership skills are also a must-have, since you’ll be managing a team of your own.

Myth #3: You Need a Large Space to Own a Gym Franchise

Finding the right space for your gym franchise, one that’s accessible and inviting for your members, is an important part of ownership. With a P.volve franchise, securing your space can be easier than you might expect. Thanks to our boutique fitness model, our studios require less space than other gym franchise concepts. That means your P.volve franchise has more opportunities to operate efficiently and fit perfectly into your community.

Myth #4: You’re on Your Own as a Fitness Franchise Owner

Owning a fitness franchise can be daunting—you’re starting a business, after all. However, a huge benefit of choosing to franchise over starting an independent business is that you get a proven model and the support of a larger company.
With P.volve, you’ll also have experienced experts on your side to help. We provide initial training and ongoing support to help make sure you have what you need to thrive as a fitness franchise owner.

  • Owner Training: You’ll receive plenty of assistance preparing for ownership with two weeks of in-person training.
  • Business Management: Along with preparation for ownership, we’ll continue to help you scale. From regular check-ins with a coach, to data insights on performance, you’ll be able to manage your business with full support.
  • Team Member Training: We’ll help you train your initial trainers using over 100 hours of immersive training workshops.
  • Marketing & Online Presence: We’ll show you our tips and techniques for building a social media following and getting the word out about your studio.

Get the Truth About Fitness Franchising

Now that we’ve cut through all the noise, you can make an informed decision about your franchise future. Get in touch with us today to learn more about owning a fitness franchise with P.volve and how we’re committed to elevating expectations about what fitness can deliver.


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